Local SEO in Cyprus: how to show up when customers search nearby
When someone searches for a business near them, map results come first. How Cyprus businesses can get into them, from Google Business Profile to reviews in two languages.
Organic or paid social: where should a small business start?
Posting for free and paying for reach do different jobs. How to choose between organic and paid social media, and how to make the two work together.
Email marketing for small businesses: a simple plan to start
You don't need a huge list or a big budget to make email work. A simple plan to build a list, send emails people want to read and measure what…
Before you launch Google Ads: a checklist to protect your budget
A lot of wasted ad spend comes from a few set-up mistakes that are easy to avoid. Run through this checklist before your first Google Ads campaign goes live.
How to measure marketing that grows revenue, not vanity numbers
Likes, impressions and open rates are easy to report and impossible to bank. A simple way to measure every channel by the enquiries and sales it brings in.
How to write email subject lines people actually open
Your subject line decides whether an email gets read or ignored. Eight practical habits for subject lines that earn the open without resorting to clickbait.